Jimmy Kimmel And Erling Haaland Google Searches 2025
Jimmy Kimmel surged past 12M+ Google searches worldwide this week, the single biggest search spike across the globe.
The surge came primarily from the United States (over 10M+ searches), with additional spikes in Canada (1M+), the U.K. (200K+), and Australia (200K+). Smaller bursts appeared in other countries but stayed under 100K each. Altogether, this pushed the global total 12 million worldwide.
Even with most of the activity concentrated in North America, Kimmel still more than doubled Robert Redford (5M+) and the WNBA Playoffs (5M+), and overshadowed the September 21 solar eclipse.
Outside the U.S., Canada saw the largest activity with 1M+ searches, while the U.K. and Australia each reached around 200K+. Other countries showed only small bursts, typically under 100K each. At the same time, soccer dominated worldwide interest from Champions League matches to local leagues showing how the sport consistently drives searches across Europe, Asia, and Africa.
This Highlights Two Important lessons:
Soccer as the Evergreen Trend
While Jimmy Kimmel grabbed the headlines with 12M+ searches this week, soccer once again proved why it’s the world’s most consistent traffic magnet. From Champions League to local leagues, the sport dominated searches across Europe, Asia, Africa, and the Americas.
For content creators and advertisers, that means one thing: soccer is a reliable driver of global attention. If your niche touches sports, culture, or merchandise, it’s the safest bet for steady engagement.
Case Study: Erling Haaland (2.5M+ Global Searches Monthly)
Erling Haaland is not just a football star he’s a global search phenomenon. In the UK alone, he drives 138K+ searches from just four cities.
Extrapolated worldwide, Haaland attracts over 2.5 million Google searches every month. That level of attention shows how a single player can anchor digital products, merchandise, and fan-driven businesses.
Example: Erling Haaland Shop — a case study in turning global soccer demand into a branded digital opportunity.
“This is exactly what we mean by evergreen. In fact, evergreen isn’t just about sports or celebrities, it’s also one of the most powerful strategies in SEO.
Check out Backlink Phoenix’s full guide on Evergreen SEO Content in 2025
Industry Context: Late-Night TV And Politics
Jimmy Kimmel’s spike wasn’t about a new movie or comedy sketch it was about political commentary on late-night television.
This shows the power of U.S. talk shows, which often blur entertainment and politics. For advertisers, this mix is golden: audiences tune in for humor, but stay for controversy.
Late-night TV is part of the entertainment + media industry, but its reach often spills into politics, social issues, and cultural debates. That crossover is what drove Kimmel to 12M+ searches this week.
What This Means For Content Creators
1. React Fast to Media Moments
If you’re in content, clips from TV shows (or reactions to them) are perfect short-form content. YouTube Shorts, TikTok, and Reels thrive on quick responses to late-night segments.
2. Use Keywords Linked to the Event
Searches spiked not only for “Jimmy Kimmel” but also for related queries like “Jimmy Kimmel suspended” and “Jimmy Kimmel.” Creators can ride the wave by building content around both the name and the related terms.
3. Balance Fast + Evergreen
Media controversies spike fast, but fade quickly. That’s why pairing them with evergreen niches (like soccer, as shown this week) gives you both the short burst and the long tail.
What This Means For Advertisers
1. Tap Into Entertainment/Politics Crossovers
Ads placed alongside trending talk-show content get massive impressions. Kimmel’s spike proves late-night political commentary draws global attention, even outside the U.S.
2. Target Humor + Debate Niches
Comedy, satire, and political commentary audiences are highly engaged. Ads for streaming services, news platforms, or even lifestyle brands can perform well when tied to this type of trend.
3. Follow the Numbers
A spike of 12M+ searches shows the scale possible. Even if your campaign captures 0.1% of that attention, it’s still thousands of potential leads or customers.
Frequently Asked Questions
Why did Jimmy Kimmel trend this week?
Because of political commentary on his late-night show, amplified by viral clips, media debate, and speculation about suspension.
How many people searched Jimmy Kimmel?
Over 12 million worldwide in just 7 days, making him the week’s #1 Google trend.
Was this mostly a U.S. trend?
Yes the U.S. drove over 10M searches. Canada added 1M+, while the U.K. and Australia each hit 200K+. Other countries stayed under 100K.
What other global topic dominated outside the U.S.?
Soccer remained the most consistent traffic driver worldwide, from Champions League matches to local leagues.
What can businesses and creators learn from this?
Controversies create short, massive spikes, while evergreen niches like soccer deliver reliable, steady attention. The best strategy is to balance both.
Conclusion
Jimmy Kimmel’s 12M+ spike shows how quickly U.S. controversies can dominate worldwide search interest.
But the bigger story is balance: while late-night TV and politics create huge short-term waves, evergreen drivers like soccer continue to shape global attention week after week.
At Crazedo, we’ll keep tracking both sides the explosive spikes and the reliable magnets so you know exactly where attention is flowing every Monday.
Related Reading:
Evergreen SEO Content: Why It Matters in 2025 (via Backlink Phoenix Blog)